enero de 2016

Thonet goes to China: new pop-up store in Hong Kong

German furniture tradition moves into the PMQ design centre in Hong Kong’s trendy SoHo neighbourhood for two months. Thonet, the traditional company, presents itself and its comprehensive portfolio from 6 February until 5 April 2016: tubular steel classics and bentwood icons along with the new lounge furniture and lamps invite visitors to a unique Thonet live experience. The company’s unparalleled almost 200 years of corporate history and craftsmanship, which have influenced modern design more than any other, are presented in a very special way.

With 60 square metres of ground floor space, the pop-up store at the PMQ showcases plenty of contemporary furnishing examples for living and contract environments in various spatial situations and offers an overview of Thonet’s product diversity: along with current products including the lounge chair 808 and the KUULA and LINON lamps, the spotlight in the store focuses on the tubular steel classics from the Bauhaus era and classic and modern wooden chairs, from the Vienna Coffee House Chair 214, a design dating back to 1859, to its reinterpretations in the 107 by Robert Stadler and the 404 by Stefan Diez. In this way, Thonet not only presents its products but also tells the special story of the company. The pop-up store will be accompanied by the “Lounge 1819” on Thursdays at 18:19. Its name is no coincidence: Michael Thonet established his first workshop in Boppard on the Rhine River in the year 1819.

 

PMQ, Hong Kong
6 February until 5 April 2016:


Unit H 403/H4A
PMQ,35 Aberdeen Street,
Central, Hong Kong


Opening hours:
Mondays to Sundays 11:00–20:00

 

 

» Download PDF "Pressrelease POP-UP STORE HONGKONG"

 

 

Dirección o persona de contacto

For further information and images of all products please contact our
PR agency

 

neumann communication
Claudia Neumann, Anne Polch, Hanna Reif
Eigelstein 103-113
D-50668 Köln
Tel. +49 (0)221-91 39 49 0
Fax +49 (0)221-91 39 49 19
E-Mail thonet(at)neumann-communication.de

 

Thonet GmbH
Susanne Korn

Head of Marketing Communication
Michael-Thonet-Straße 1
D-35066 Frankenberg
Tel. +49 (0)6451-508-0
Fax +49 (0)6451-508-108
E-Mail susanne.korn(at)thonet.de