Sales campaign Icons of Thonet
The world famous company has produced classics throughout its uniquely long history. Pieces of Thonet furniture, always created while keeping a finger on the pulse of the relevant era, are companions that exemplify enduring value and cultural history for people throughout the world. The history of the Frankenberg based company is filled with milestones and pioneering innovations in materials, design and production technology.
Michael Thonet first succeeded in bending solid wood in the 19th century: The legendary Vienna Coffee House Chair marked the transition from manual craftsmanship to serial production – and Thonet wrote industrial history with it.
In the 20th century, the Bauhaus teachers Marcel Breuer, Mart Stam and Ludwig Mies van der Rohe experimented with cold-bent tubular steel, invented the cantilever chair, and always had Thonet, a producer with plenty of pioneering spirit, by their side.